Oh boy — Intel’s new ad says Apple users are under a 'spell'

Oh boy — Intel's new advertizement says Apple users are under a 'spell'

(Image credit: Intel )

Did you know Windows laptops play games? Similar lots of games? Did you lot know that 2-in-1 laptops exist? Seriously, they do. You can flip the screen around and everything, and even achieve out and touch on the display.

At least according to Intel's new ad, as spotted by PC Gamer, this is all news to Apple fans. They only need to accept their eyes opened and to interruption the "spell" cast on them by those sorcerers in Cupertino. The 4-infinitesimal video is positioned as a social experiment, and Intel says the people recruited are "existent people paid for their time and opinions."

Y'all are gratis to sentry the video, but I will warn y'all that someone actually says, "Is this real life right now?"

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Here'due south the gist of this social experiment. Intel recruited a agglomeration of Apple users and showed them things Intel PCs tin do under the guise that they might be getting a sneak peak of something new from Apple tree.

Spoiler alarm: MacBooks can't do any of these things. The participants are shown how Windows PCs are easier to customize. And, to exist fair, in some cases information technology's really quite easy to upgrade all aspects of your automobile, such equally with the Framework Laptop.

We also see how Intel-powered PCs tin play more than 57,000 games at a time Macs are still backside on gaming and that MacBooks are still missing touchscreens. This is a valid argument and something we wish the new MacBook Pro would offering. But we don't come across that happening anytime shortly equally Apple continues to focus on the iPad Pro for touch on-based computing and Apple Pencil input.

But and so things take a weird plow. The false Apple rep gain to show these recruits a 2-in-one laptop that tin can transform into a laptop, a course gene that has been around for more than a decade. And the reaction is similar these folks were only told they could create fire for the get-go time. This is non magic people; it'south chosen a rotating hinge.

So the participants are led into a room where they can see and touch this 2-in-1 and other Intel PCs that supposedly crush Apple tree at their own game. Never mind the fact that Apple's M1 flake wipes the floor with most Windows machines in performance, or that people really similar how their iPhones and MacBooks work together. Or that the battery life on the latest MacBooks accident away Intel-powered systems.

In the meantime, the new MacBook Pro 2021 is rumored to launch this month at an Apple tree event with major changes. These include a new design with flat edges, a larger 14-inch mini-LED brandish and HDMI port and SD Card slot. Nosotros've also heard that the TouchBar is going away and there will be a powerful new M1X chip.

At last count, the Intel advertizing had 5.7K dislikes and two.8K likes on YouTube, and then it appears viewers are non that impressed with this experiment. And while the video raises some valid points, I don't think this is going to get many folks to switch to "Team PC."

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Mark Spoonauer is the global editor in primary of Tom's Guide and has covered technology for nearly twenty years. In improver to overseeing the management of Tom'southward Guide, Mark specializes in covering all things mobile, having reviewed dozens of smartphones and other gadgets. He has spoken at key industry events and appears regularly on Tv to discuss the latest trends. Mark was previously editor in master of Laptop Mag, and his piece of work has appeared in Wired, Popular Science and Inc. Follow him on Twitter at @mspoonauer.